Flexible Open Source
Everything that makes up WordPress is open source. The functionalities and features such as Comments, Posts, Installation Facility, Galleries, Trash boxes, Plugins and much more, are regularly added and updated by the developers on the WordPress database. This forces the developers to work as per industry’s recent requirements and trends. This is where WordPress being open source saves the day when we freely use technology to code behind the system and modify the system easily with the help of MySQL, PHP, CSS and much more. The most important benefit of WordPress being open source is that they are many developers out there and as soon as they pick up any bug in the system resulting in some threat, they close it down as quick as they can.
Great Content Management System
This content management system tool helps you create and then update the web pages so easily, on your own, when required. You can easily add content to your site, pictures, events and even products whenever you want, in just simple steps. This option comes in handy when there are clients who don’t want the WordPress developers to maintain their site and ask for more money. And so the clients prefer WordPress for the reason that they themselves can add content to their website due to the easy functionality it provides them. And the best part is that the users learn to use WordPress in less than hours, because of the easy to use and similar to Microsoft Word functions for editing.
Search Engine Optimization Friendly
There is no benefit to great content if you don’t get enough organic traffic for it. And by organic I am talking about the readers who are on your site to really read your articles, those that have searched for something they really are interested in. And to make it certain that they land on your site for that specific search, you have to optimize your site and make it search engine friendly. There are many blogging platforms out there, but talking about the Search Guru ‘Google’, it crawls WordPress a lot and hence the sites using the WordPress platform tend to rank well in the search results. The reason behind this is that WordPress platform is very Search Engine Friendly, because of the fact that it lets us easily update/add content to our site regularly. And search engines like to see fresh contents on sites and opt for the regularly updated sites/blogs. Apart from the easily able to add content feature, WordPress allows to easily come up with inbound links, track-backs, submit comments and ping our content, which helps in improving our page rank, and hence traffic towards the site. These features might be available on other platforms, but with the flexibility and easy to edit option on the WordPress platform, it really wins the race.
A website looks much better when it is customized to and uses some effects to look more appealing. This can be done by several flash codes, adding images, adding slide-shows, embedding videos and audio. And this is where WordPress prove to be very handy for it has great support for adding media files to it and jQuery slide-shows etc. Apart from all the media files, we can also insert Google Maps, Google Calendar, Google Docs, Scribd and other related things to give an attractive look to our content (site). WordPress proves to be very handy because of the flexibility it provides, to edit the appearance and make it easier for you to create sites that will appeal to your customers, and their clients in return.
You want a header that changes color every 10 seconds? Great, there is a plugin for that. Want to promote your new content on social media with just a click? No problem, there is a plugin for that. Curious about how many readers are on your site right now? Oh well, lets see how many there are with the help of this plugin. You see, everything you want to do, or you think of, can easily be done in WordPress with just a simple plugin which is not that much of a headache to install. The core functionality of WordPress is already very impressive but the beauty the extended plugins give it, is simply out of the box. There are lots and lots of plugins out there, freely available on WordPress database, easily installable from inside the system with just a click, which will do whatever you want them too. These plugins start from SEO up-to design tweaks, and if there is something you want to do and can’t find a plugin for that, well don’t worry about it. The open source feature of WordPress gives you the room, so you can hire a developer and tell him what you want, and see him play with the PHP and bring you the development to make the functions more flexible.
Easy To Use
It’s literally no more complicated than Microsoft Word, in terms of editing and adding new content. If you were trying to bring up a tweak and mistakenly broke something, it’s not a big headache because WordPress has a very good support forum with many moderators who will help you in minutes when you post your query. However, the main task of the platform is to maintain your website easily and it performs the task without complications.
WordPress being free, downloadable, and easy to install on your own server, with a simple and easily flexible user interface which truly requires no knowledge of programming, where you can make custom pages and widgets with just a click, and where half the coding is done by it itself, would absolutely be the first choice by all the developers around the internet. These important reasons are I think enough for you to opt for WordPress for your next website. I know there are many other CMS platforms having their own pro’s and con’s and I would love to hear your opinion as to why should we opt for them and not WordPress. Leave your opinion in the comments below. It’s always beneficial to get into discussion regarding these topics.